Changing the World

The Vida Story

Through Commerce

Watch the Video

Our Story

VIDA’s story is that of the rich, interconnected world we live in -- the story of contemporary life and mindful, global citizenship.

We are a global partnership of co-creators, from a designer in Paris, to a producer in Karachi, and a consumer in San Francisco.

WE BELIEVE BEAUTIFUL PRODUCTS SHOULD CREATE BEAUTY EVERY STEP OF THE WAY

Our Designers Are

Photographers

We handle production and business, so they can pursue their passion and make a living.

We Manufacture On Demand

and bring to the world only that which people want.

WE BELIEVE IN RESPECTING THE MAKERS OF THE PRODUCTS WE BRING INTO OUR LIVES.

One Maker At A Time

Literacy for Life

We provide literacy programs to our makers.
They learn to read, write, and do basic math
and build a better life for generations to come.

"I can read the signs on the road for the first time. I feel liberated."
"When I come home, my kids ask me, father, what did you learn in school today?!"
"Now I can make something of my life. Become successful. Become an officer."
"I work hard to send my kids to school. But I felt I could no longer speak with them. They are much better than their old father. By giving me an education, you have given me the ability to be a part of my children's lives."

Meet the People

behind Vida

Umaimah M.

CEO

Alfonso B.

Project Management

Alia B.

Production

Ame C.

Production and Logistics

Sajid D.

Production Partner

Rachel G.

Art Direction and Curation

Anik G.

Legal Counsel

Jennifer G.

Customer Happiness

Erica C.

Artist Relations

Damien M.

Photographer

Lauren N.

Marketing

Yogendra P.

Production Partner

Cameron P.

Engineering

Chey R.

Artist Relations

Nirali S.

Partnerships

River S.

Customer Happiness

Robin Y.

Engineering

Faisal D.

Production Partner

Vida Investors

We are backed by an amazing group of investors, including

Google Ventures

Universal Music Group

The Valley Fund

Beehive Holdings

Zuhair Fayez Partnership

Jesse Draper

David Morin

Old City Investment Partners

The Angels' Forum

Vida Advisors

WE ARE GRATEFUL TO BE WORKING WITH SOME OF THE GREATEST MINDS IN THE INDUSTRY

Doreen Lorenzo

Former President of Frog Design and Quirky
Jan D'Alessandro

Former EVP of Business Development at Backplane, Yahoo, AOL
Michael Preysman

Founder & CEO of Everlane
Nizzi Renaud

CMO of Zazzle, former EVP Marketing at Etsy and Refinery29

“WE BELIEVE IT'S TIME TO REBUILD COMMERCE - FOR THE MINDFUL, GLOBAL CITIZENS OF THE MODERN WORLD.”